About Narrative

Every company has data. Almost none can use it.

Data should be an asset every team can act on. We built the infrastructure to make that possible.

Our Mission

Making data interoperable across systems, teams, and partners

Better AI starts with better data infrastructure.

Every team is buying AI infrastructure. Almost none have clean, connected data underneath it. The model isn't your bottleneck — the data is.

Interoperability should be structural, not a side project.

Most platforms were built to profit from lock-in. We built a shared semantic layer — a common language for data — so interoperability is structural, not engineered case by case.

Data quality is a precondition, not a feature.

Unvalidated data makes your attribution wrong, your AI outputs confidently incorrect, and your decisions quietly compromised. Narrative validates before anything moves.

Your data should serve you, not your vendors.

Most platforms manage your data like a resource they control. We treat it like something that belongs entirely to you — access, rules, activation, all of it.

Our Values

What we refuse to compromise on, ever.

Autonomy

Privacy & Compliance

Data Quality

Liquidity

Transparency

Autonomy

Your data strategy should reflect your business — not the defaults someone else built into their platform. Narrative gives you the tools to define custom datasets, set your own pricing, choose your own partners, and operate without asking permission. Full control isn't a premium feature here. It's the baseline.

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Privacy & Compliance

The regulatory environment around data isn't slowing down, and "we'll handle it later" is no longer a strategy. Narrative builds compliance into the platform — not as a layer you configure after the fact, but as infrastructure that governs every transaction from the start. Diligence shouldn't require a legal team on standby.

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Data Quality

Bad data doesn't fail loudly. It quietly makes everything downstream worse — worse attribution, worse AI outputs, worse decisions. Narrative gives you the tools to validate, filter, and enforce quality standards before data moves anywhere. What comes out is only as good as what goes in. We take that seriously.

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Liquidity

The hardest part of a data strategy used to be finding the right counterparty. Narrative's marketplace removes that friction — buyers get instant access to sellers, sellers get instant access to buyers, and neither side has to sacrifice visibility or control to get there. The opportunity is already in the room.

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Transparency

Markets work when participants have full information. Narrative gives every buyer and seller complete visibility into who they're transacting with, how data is priced, and what the rules are. No hidden mechanics, no information asymmetry. If you can't see it clearly, you can't trust it. We make sure you can.

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Meet Our Leadership Team

We’re a multidisciplinary team with decades of industry leadership and innovation experience.

Marko Babic

Head of Engineering

Uri Bushey

VP, Product

Frank Campanella

Head of Experiences

Chris Comstock

Head of Partner Success & Solutions Engineering

Nick Jordan

Founder

Tim Mahlman

CEO

Andrew Slome

Head of Strategic Accounts & Business Development

Join the team

Think you'd be a good addition to our team?

We're solving a problem most companies don't even know how to name yet — making data from anywhere work together without the usual mess of custom engineering. If that sounds like the kind of work you want to be close to, we'd like to hear from you.