Blog
Exploring data collaboration and it's transformative role in everything from marketing to AI.
April 24th, 2025
Audience building is only as strong as the identity data behind it. This post shows how composable identity transforms targeting, enables cleaner analytics, and fuels better AI model training—without black boxes or rigid systems getting in the way.
April 16th, 2025
Identity data lives in silos, scattered across inconsistent schemas and formats. Rosetta Stone—Narrative’s AI-powered normalization engine—solves that by creating a common language for identity. Learn how it transforms fragmented records into unified customer profiles at scale.
April 10th, 2025
Traditional identity resolution tools are rigid and outdated. Composable Identity offers a smarter, more flexible approach to unify and activate your customer data.
March 27th, 2025
Data normalization isn’t just about clean data—it’s about secure data. Learn how Rosetta Stone automates standardization while reducing risk, protecting privacy, and making compliance easier by design.
March 20th, 2025
Businesses need to collaborate on data, but traditional methods require moving it—creating security, compliance, and cost challenges. Narrative Anywhere eliminates this tradeoff, enabling seamless data collaboration without movement. Discover how you can unlock new opportunities while keeping data secure and in place.
March 13th, 2025
Data movement introduces security risks, compliance challenges, and operational inefficiencies—yet businesses still rely on it for collaboration. This article explores why minimizing data movement is crucial and how Narrative Anywhere enables secure, efficient, and compliant data collaboration.
March 6th, 2025
Enterprises struggle to fine-tune AI because their data is fragmented, inconsistent, and hard to manage. Narrative’s Data Collaboration Platform solves this by unifying, normalizing, and securing data, enabling no-code AI training for tailored, enterprise-ready models.
February 25th, 2025
Marketers and data teams struggle with siloed data, complex audience creation, and slow activation processes. Solving these challenges requires automation, data normalization, and seamless integrations to make audience building efficient and scalable.
February 20th, 2025
Retailers often struggle with inconsistent formats, manual workflows, and integration roadblocks that slow down data activation. To efficiently distribute data at scale, businesses need automated standardization, seamless platform connectivity, and real-time optimization.
February 18th, 2025
Retailers face complex contracts, rigid marketplaces, and privacy challenges that slow down data monetization. To overcome these hurdles, businesses need seamless transactions, flexible data exchange, and privacy-first collaboration.
February 13th, 2025
Successful retail media networks rely on their ability to create and activate highly relevant customer audiences. However, this requires overcoming data silos, identity resolution challenges, and scalability issues..
February 11th, 2025
Building a retail media network is complex, but it doesn’t have to be. A turnkey retail media network streamlines the process, allowing retailers to deploy only the necessary components—quickly and efficiently.
February 5th, 2025
Whether you’re an advertiser looking to target audiences more precisely or a data provider eager to maximize revenue, this integration simplifies the process from start to finish.
January 28th, 2025
Traditional identity management systems are rigid, monolithic frameworks designed to tackle every use case, often at the expense of flexibility and efficiency. While they can handle complexity, their limitations are clear—Composable Identity Management offers a smarter alternative.
January 21st, 2025
91% of top companies are investing in AI, fewer than 25% have a strategy to integrate it effectively. The AI revolution isn’t just about having the latest tools; it’s about being prepared to use them.
January 16th, 2025
Transform chatbots into active system orchestrators—streamline tasks, unify data, and drive real-time results.
January 7th, 2025
Now, anyone can securely train, fine-tune, and deploy AI models, either within the Narrative cloud or on their own infrastructure, using datasets from Narrative’s marketplace or their own data.
December 11th, 2024
As businesses increasingly turn to AI to solve complex challenges, the importance of data quality, variety, and collaboration has never been greater.
December 5th, 2024
Fragmented data creates chaos, hampering insights and decision-making. Narrative's Rosetta Stone technology bridges these gaps, empowering businesses to unlock their data's full potential with seamless integration and actionable outcomes.
October 15th, 2024
In part 4 we talk about the importance of data interoperability for businesses to remain competitive in a complex digital landscape. Rosetta Stone’s AI-driven schema harmonization offers a scalable solution that enables seamless data collaboration across platforms, empowering businesses to unlock new opportunities and remain flexibl.
October 9th, 2024
As businesses work with more data partners and across more platforms, ensuring smooth collaboration has become increasingly complex. This complexity leads to delayed projects, inconsistent data, and higher costs due to the manual work required. With Rosetta Stone, businesses can radically simplify these collaboration.
October 3rd, 2024
Data interoperability, the ability to integrate and collaborate smoothly across different platforms and tools, is essential. However, managing multiple platforms to achieve this seamless integration can be a major challenge. That's where Rosetta Stone comes in.
September 25th, 2024
In this blog series we explore how Narrative's groundbreaking Rosetta Stone technology simplifies the complexities of managing and aligning unorganized, disparate datasets.
September 16th, 2024
Leveraging advanced AI models, the Rosetta taxonomy builder automates the creation of structured taxonomies, saving time and reducing the complexity of manual data organization.
September 3rd, 2024
Discover the latest enhancements to Narrative.io designed to streamline data collaboration, integrate with top platforms, and leverage AI for smarter workflows.
August 22nd, 2024
The quality and consistency of data can significantly influence outcomes. However, as companies rely increasingly on diverse data sources, the challenge of data normalization has become more pressing than ever.
July 24th, 2024
Google’s announcement that it was backtracking on its plan to deprecate third-party cookies in Chrome isn’t the end of the story; it’s just the latest twist in this years-long drama over how digital advertising and user privacy are balanced.
July 10th, 2024
All organizations need to use and collaborate with data. However, the current ecosystem fails to support the sustainable and impactful use and management of data. Learn how Narrarative helps overcome these obstacles.
June 27th, 2024
Narrative's connector framework provides a comprehensive solution that enables efficient, compliant, and seamless data movement across platforms.
June 11th, 2024
No need to move your data. With 'Narrative Anywhere,' our powerful data collaboration technology can be used seamlessly and securely across any environment.
June 4th, 2024
As technology advances, businesses use geolocation targeting for personalized, location-based content and ads. This blog by experts from Narrative and Vistar Media offers insights on navigating privacy regulations while effectively utilizing geolocation data.
May 22nd, 2024
Managing identity graphs requires a robust, flexible platform capable of adapting to the disappearance of traditional cookies and the rise of multiple ID providers.
May 14th, 2024
Leveraging the advanced data collaboration platform by Narrative, companies can now elevate their DOOH campaigns, merging real-time data management with targeted advertising precision.
May 8th, 2024
The ability to swiftly and effectively integrate and utilize data from diverse sources is not just advantageous—it's essential.
May 1st, 2024
In a hyper-connected business world, the ability to seamlessly integrate and leverage data across various platforms and industries has become more than a convenience—it's a competitive necessity.
April 25th, 2024
Even with this weeks’s announcement that Google will once again delay it’s deadline for cookie deprecation, the time is now to find new, privacy-compliant ways to handle identity resolution and data management.
April 10th, 2024
Narrative's powerful and intuitive data collaboration platform can make creating next-level digital-out-of-home campaigns fast and easy
March 26th, 2024
At Narrative, we have engineered a state-of-the-art data collaboration platform that leverages the power of data planes to revolutionize how businesses handle information.
February 26th, 2024
Query Builder is an intuitive, user-friendly interface designed to simplify the complexities of big data querying for users of all skill levels.
February 22nd, 2024
NQL allows users to effortlessly blend their own data with standardized attributes from first-party and third-party sources in a single query.
January 31st, 2024
Intuizi, a leading provider of anonymized first-party consented geo-location data, faced challenges in integrating and maximizing revenue streams from its vast data assets. Narrative streramlined the whole process saving time and money.
December 19th, 2023
The post-cookie world is not a crisis but an opportunity. It pushes us towards more ethical, transparent data practices.
December 12th, 2023
Imagine a world where data from different stages of the manufacturing process can seamlessly interact and inform decisions.
December 5th, 2023
Data interoperability, the seamless integration and exchange of data, is the beacon of a retail renaissance.
November 28th, 2023
The finance industry is on the brink of a revolution not characterized by a single invention but by a paradigm shift in how data is utilized and understood
November 15th, 2023
The dawn of data interoperability promises a revolution of transformation that is set to redefine the very fabric of healthcare delivery and management.
November 8th, 2023
Data interoperability is revolutionizing the modern data ecosystem, enabling a level of collaboration that was once the stuff of science fiction.
November 2nd, 2023
Revolutionary trio Narrative, Snowflake & The Trade Desk: Accelerating data flow, eliminating bottlenecks in digital ads.
October 24th, 2023
Narrative Query Language (NQL) and our Rosetta Stone technology is revolutionary technology.
October 24th, 2023
As businesses grapple with intricate data-driven demands, NQL emerges as the solution for data interoperability and standardization.
June 21st, 2023
Narrative's latest, much-anticipated product release - the AI-enabled chat assistant, Rosetta - is poised to revolutionize the realm of data collaboration.
June 14th, 2023
Explore how the C-suite can break down data silos, harness data assets, enhance governance, and foster data literacy.
June 9th, 2023
Finding balance in a data-dominated world - a Product Manager's challenge.
June 7th, 2023
Juggling multifaceted responsibilities as a marketer? Take data complexities off your list. Learn how in our latest blog post.
June 2nd, 2023
In-Depth Exploration of Data Acquisition, Normalization, and Cleansing Challenges: A Data Scientist's Detailed Perspective
May 3rd, 2023
Data Catalogs: Unlock Superpowers For Your Entire Organization
April 25th, 2023
How data suppliers can leverage data collaboration platforms to maximize the value of their data and meet the demands of data buyers.
March 24th, 2023
Learn what factors contribute to data acquisition costs and effective strategies for reducing them.
March 15th, 2023
Google's latest update makes finding relevant datasets easier than ever. Learn how data providers can benefit and generate passive income with Data Shops.
March 9th, 2023
Data onboarding is the process of transferring your offline customer data into an online platform to use it for targeted advertising and personalization.
February 8th, 2023
A data collaboration platform simplifies, automates, and centralizes the collaboration and sharing of data assets. Learn how you can use them to acquire, distribute, and share data in a faster and easier way.
February 1st, 2023
Data collaboration has the power to bring data together and extract value. Learn what data collaboration is, why it's important, and how you can use it.
January 26th, 2023
Learn what retail media networks are, how they work, and and how retailers can leverage them to drive revenue.
November 30th, 2022
Design your 2023 data monetization strategy to optimize your company’s data investment returns with the help of this quick guide.
November 23rd, 2022
Build your best data acquisition strategy for 2023 with this quick and helpful guide.
November 15th, 2022
Different data types play important roles and this quick guide gives examples when and how to use those data types effectively.
October 27th, 2022
With Narrative and The Trade Desk, you can easily and quickly create addressable audiences and deliver them directly to The Trade Desk for advertiser activation.
September 28th, 2022
Dataset Manager is your one stop shop for analyzing and understanding the underlying structure of your data.
September 28th, 2022
The Harris Poll uses Narrative to match IP addresses with HEMs and MAIDs to establish an identity foundation and improve addressability.
September 21st, 2022
As the US economy enters a precarious future, the world of data is thriving. Learn how can you use this ever-growing data boom to recession-proof your company.
September 16th, 2022
Your data strategy should be as unique as your business. To build a unique and effective data strategy, you should maintain control every step of the way.
September 15th, 2022
In this quick guide, we explain what geofencing is and how your organization can use it to improve marketing and sales, customer experience, and more.
August 30th, 2022
Buyers can now automatically create Custom Audiences in Facebook Ads Manager from data purchased with Narrative.
August 11th, 2022
Learn how the strategic use of internal and external data can improve the financial performance of your company.
July 26th, 2022
Narrative allows IdenX to cherry-pick the data they need from hundreds of billions of raw data points and from multiple suppliers at once.
July 26th, 2022
Buyers can now specify geofenced areas as a requirement for their data purchases through Buyer Studio.
July 6th, 2022
If you're interested in monetizing your company's data but aren't sure how much it's worth, this guide will give you a better understanding of how to measure the key contributing factors.
June 28th, 2022
Users will now be able to see an estimate of the number of rows of data contained within a data stream and find summary statistics for their datasets.
June 24th, 2022
Narrative makes it easy for companies like Froyoo to centralize their data acquisition strategy and scale identity graph creation.
June 15th, 2022
This helpful guide highlights the best methods to drive traffic to your e-commerce data store.
May 24th, 2022
A good product description will make your data products discoverable and enticing to potential buyers. Check out these expert tips, examples, and templates to help you get started.
May 24th, 2022
Narrative's data commerce platform now supports zero cost data streams in its Data Marketplace and third-party Data Shops.
May 18th, 2022
Narrative's Rosetta Stone makes it possible to buy lots of instantly-usable data from numerous suppliers at once. Learn how it works!
May 17th, 2022
In light of changes to policies surrounding women’s reproductive rights, Narrative is removing menstruation and pregnancy tracking app install data from the Marketplace.
May 11th, 2022
It is becoming a business necessity to share data seamlessly across internal departments. Learn how you can improve data sharing across your organization.
May 5th, 2022
Acquiring the right external data can lead to amazing improvements in growth and productivity. Follow these steps to find and buy the exact data you need to succeed.
April 20th, 2022
The cannabis industry is booming and data is playing a big role in its success. Here are a few ways that data is being used to grow the cannabis industry.
April 6th, 2022
What if the external data you received was already formatted exactly how you need it? Learn how to save your data scientists' time and streamline data wrangling.
March 30th, 2022
To create a profitable data product, you need to give your buyers the information they are actively searching for. Follow these 5 steps to success!
March 23rd, 2022
Learn how to use external data to piece together a complete view of your competitors and apply it to your business strategies and missions.
March 9th, 2022
In this guide, we take a deeper look at types of location data, how location data is collected, and how companies can use location data to grow and drive revenue.
February 23rd, 2022
Improving audience addressability without third-party cookies can be challenging. Using universal IDs to reach and engage new customers is the future-proof solution.
February 17th, 2022
Reach more customers and grow at a competitive pace when you apply these three data-driven solutions.
February 9th, 2022
Today's most successful brands have the data to power ultra-specific customer experiences. Gain that competitive advantage with a new data enrichment strategy.
February 3rd, 2022
The complete guide to weather data, including information on types, attributes, sources, and use cases.
January 28th, 2022
The best way to acquire and distribute quality data assets in an efficient and cost-effective way is through a data commerce platform that operates on these 5 principles.
January 19th, 2022
To build a good SEO strategy for your ecommerce data products, you’ll need to know the basics. Here are 5 fast tips to get your data in front of buyers.
December 8th, 2021
An in-depth walkthrough of how to create a custom data marketplace with Narrative's Data Shops. We'll show you what steps to take to launch an online data sales business.
November 17th, 2021
Introducing Buyer Studio, a self-service, no-code app that enables users to find and buy the precise data they need with just a few clicks.
November 11th, 2021
Learn how to start generating revenue from the data that your organization is already collecting. Start selling your data the right way.
November 3rd, 2021
These are the three key ways your organization should be monetizing data in order to drive revenue.
October 27th, 2021
These 6 top data analytics trends are shaping the future of data in 2022 and beyond. Stay ahead of these data trends to ensure your organization continues to thrive in a post-pandemic landscape.
October 20th, 2021
Data lakes, data warehouses, and data marts are all used for storing big data, but they are not interchangeable terms. This crash course on data storage will lay out the definitions and differentiators for these key terms.
October 13th, 2021
Data exchanges are marketplaces stocked with data assets where data providers and data consumers are able to connect and exchange data in a seamless and secure manner.
October 6th, 2021
There are three types of data that are important for a brand's data strategy: first-party data, second-party data, and third-party data. Learn to differentiate, collect, and apply these types of data.
July 21st, 2021
Data Shops is an end-to-end solution for standing up a data business, with tools that make it fast and easy to package, market, sell, and deliver data via a custom-branded e-commerce storefront
May 17th, 2021
These 3 elements help ensure that your data-driven marketing efforts are precise and impactful enough to generate returns.
January 21st, 2021
Universal Onboarding brings a simple, intuitive UI to data onboarding, enabling anyone to activate offline, first-party data in real time.
November 17th, 2020
Narrative’s Touchless PII Hasher lets you quickly and securely transform email addresses into privacy-compliant, sharable identifiers.
August 27th, 2020
Data Streams brings an e-commerce experience to the world of data, and makes buying data fast, transparent, and accessible.
August 3rd, 2020
Artificial intelligence and real-time analytics will be the drivers of post-COVID recovery for the retail industry, providing the information needed to restructure inventory and service for an uncertain future.
March 30th, 2020
Before monetizing, data companies need to take a thoughtful approach to understand the size of the opportunity and setting themselves up for success.
March 4th, 2020
Data quality has become increasingly important as companies depend more on data for business outcomes. These three companies are building data quality tools to reduce "garbage in, garbage out."
February 5th, 2020
Enriching customer records with external sources of data gives brands access to new signals and differentiating information.
November 22nd, 2019
Data should be able to be found, bought, and sold as easily as digital singles.
October 22nd, 2019
With reports, Narrative enables buyers and sellers to fully understand their company’s activity both in the Narrative data marketplace and with direct agreements.
October 10th, 2019
An identity resolution strategy that connects disparate identifiers to persistent customer profiles, an identity graph, is imperative for marketing success
October 1st, 2019
Third-party data is often seen as less precise than first-party data, but it doesn't have to be.
September 4th, 2019
Narrative’s Data Discovery Assistant helps data buyers uncover new features to enrich their data sets and unlock new insights.
July 30th, 2019
Narrative’s CEO, Nick Jordan, discusses his plans for the future of Narrative and the company's potential to revolutionize the data economy.
July 23rd, 2019
Learn how companies are leveraging Narrative's Acquire and Distribute platforms to power their data strategies.
July 16th, 2019
Narrative’s CEO, Nick Jordan, discusses what Narrative does and how it’s changing the way data is bought, sold, and distributed.
June 26th, 2019
David Yaffe and Ryan Christensen bring invaluable experience in the world of data, marketplaces, and digital media to the Narrative I/O Board of Directors.
June 15th, 2019
The recent acquisition activity in the data visualization space shows just how important it is for data to be easy to access, render, and activate.
May 23rd, 2019
An Introduction to Narrative Engineering
May 16th, 2019
The key to leveraging data for strategic advantage is to acquire, analyze, and implement data before competitors do. This requires an operational efficiency that most companies lack.
May 10th, 2019
The market is hungry for data, but everywhere you look there are potential roadblocks and radical change across the entire ecosystem.
May 1st, 2019
As browsers move to block of third-party cookies, brands must shift strategy.
April 25th, 2019
Buy and selling data has historically been an operational nightmare. We started Narrative to make the data economy more efficient.
April 15th, 2019
Data is now the most valuable resource in the world. How should it be priced?
April 4th, 2019
Improve the efficacy of conquesting campaigns with competitive intelligence data from Narrative.
March 11th, 2019
Successful data strategies are built on efficiency, transparency, and utility and you can never have enough useful and specific data.
March 7th, 2019
There is much discussion about the demise of 3rd party data. All third party data starts off as first-party data and the ecosystem won't die it will evolve
March 4th, 2019
Data is increasingly one of the most valuable resources in nearly every industry. But that doesn’t mean its value is being realized.
February 27th, 2019
Narrative has raised $3M dollars to help them create the Data Streaming Platform category and make the data economy more efficient.
January 17th, 2019
Successful data strategies are built on efficiency, transparency, and utility.
June 13th, 2017
Too much of a data scientist's time is focused on data cleansing, and not enough on the math.
May 9th, 2017
The data acquisition and monetization space is in need of a fresh, creative approach to replace an outmoded process. The first step is to kill the data bake off and replace it to the benefit of both buyers and sellers.
April 24th, 2017
The amount of data in the world today is staggering and companies are eager to take advantage of that data to make strategic decisions, such as who, when and how they market their offerings.
April 20th, 2017
Last week Techcrunch announced that Narrative has raised $2.25 million as part of our seed round.
April 10th, 2017
Last week we had the opportunity to present at AdExchanger's San Francisco Programmatic IO Event. The topic was how data strategy can be seen through the lens of the prisoner's dilemma.