For businesses looking to make the most of their data, speed and efficiency are everything. That’s why we’re thrilled to announce our new partnership with Yahoo DSP, designed to help advertisers activate their first-party data faster and enable data providers to monetize their assets with ease.
Through our new partnership with Yahoo DSP you can seamlessly match your data with Yahoo ConnectID and use it for omnichannel campaigns, all while maintaining privacy-first practices. Whether you’re an advertiser looking to target audiences more precisely or a data provider eager to maximize revenue, this integration simplifies the process from start to finish.
Turning Data into Action—Fast
Traditionally, getting data into a DSP and making it actionable has been a slow, manual process. With this integration, we’re cutting that timeline from months to weeks (or even days)—helping businesses move at the speed of digital advertising. Here’s how:
For Data Providers:
- Accelerate Monetization: Reduce time to market and get your data in front of Yahoo advertisers faster.
- Smarter Segmentation: Use Narrative’s intuitive UI, AI tools, or APIs to slice datasets into high-value segments.
- Dynamic Taxonomies: Manage segment-level pricing in real-time, ensuring your data offerings stay competitive.
For Advertisers:
- Seamless Activation: Send first-party data directly to your Yahoo DSP advertiser seat for immediate use.
- Identity Resilience: Match data against Yahoo ConnectID for reliable targeting, even as third-party cookies fade away.
- Holistic Measurement: Yahoo DSP passes back measurement log files for a full view of campaign performance.
Why This Matters
As the digital advertising landscape shifts, companies need future-proof solutions for leveraging first-party data. Our Yahoo DSP Connector makes it easier than ever to put your data to work—without the complexity and resource drain of traditional integrations.
As Tim Mahlman, CEO of Narrative, puts it:
“Our mission is to help businesses unlock the full potential of their data from day one. With our connection to Yahoo DSP, advertisers can activate their first-party data effortlessly, and data providers can monetize their assets faster than ever before.”
On Yahoo’s side, this means more options and control for advertisers looking to maximize campaign performance. Giovanni Gardelli, VP of Ads Data Products at Yahoo DSP, highlights the impact of this partnership:
“This integration simplifies access to premium data and drives measurable outcomes. Together, we’re creating new opportunities for success in today’s competitive digital landscape.”
Ready to Get Started?
Access to Yahoo DSP is available now to all Narrative users. If you’re ready to start activating and monetizing your data with Yahoo DSP, log in to Narrative today and start integrating—no long wait times, no hassle.
Want to learn more? Sign up for a demo and see how easy it is to take control of your data.