Building an Advertising Business with Your Data

Leveraging Our Data

Customer:

We have a large amount of user data from our service. How can we use this to build an advertising business?

Narrative:

Your company's unique data assets are incredibly valuable in the advertising world. With Narrative's Data Collaboration Platform, you can transform your raw data into marketable audience segments and activations. Our platform allows you to organize and analyze your data using an intuitive UI or AI agents, all while keeping your data secure within your own infrastructure thanks to our Narrative Anywhere feature.

By creating detailed audience segments based on user behavior and preferences, you can offer highly targeted advertising opportunities that are extremely attractive to potential advertisers.

Data Organization

Customer:

Do I need to be a data scientist to work with data?

Narrative:

Narrative was built with ease of use in mind while retaining the power to execute against complex strategies.

1. User-Friendly Interface: Our intuitive UI allows your team to easily categorize and segment your data without needing advanced technical skills.
2. AI-Powered Assistance: Our AI agents can analyze your data and suggest optimal segmentation strategies, identifying valuable patterns and user groups.
3. Flexible Schema: Our platform adapts to your unique data structure, allowing you to maintain your existing schema while still deriving actionable insights.
4. Data Normalization: Our AI service, Rosetta Stone, automatically maps your data to standard attributes, making it easier to use across different advertising platforms.

This organized data becomes the foundation for creating targeted advertising products that you can offer to potential advertisers.

Flexible Go-to-Market Strategy

Customer:

How flexible is Narrative's platform in terms of our go-to-market strategy for advertising?

Narrative:

Narrative's Data Collaboration Platform offers you a highly flexible go-to-market (GTM) strategy, allowing you to tailor your approach based on your business goals and resources. Our platform empowers you to pursue multiple monetization avenues simultaneously:

1. Direct Sales: You can sell advertising directly to clients, leveraging our platform to manage data movement and audience activation. This gives you full control over client relationships and pricing.
2. Programmatic Sales: Alternatively, you can sell your data programmatically through our platform, reaching a wider market without the need for a large sales team.
3. Hybrid Approach: Many of our clients adopt a hybrid model, combining direct sales for key accounts with programmatic sales to maximize reach and revenue.

Regardless of your chosen approach, Narrative's platform handles the complex data connectivity and movement in the background. This means you can focus on strategy and client relationships while we ensure your data reaches the right platforms securely and efficiently.

Our flexible infrastructure allows you to easily switch between or combine these approaches as your business evolves. Whether you're directly managing campaigns for a handful of premium clients or distributing your data to thousands of buyers programmatically, Narrative's platform scales to meet your needs.

Connecting to Ad Platforms

Customer:

Isn't the advertising ecosystem complex? How do I make my data available everywhere my advertisers want it?

Narrative:

This is where Narrative's Data Collaboration Platform really shines. Once your data is organized and segmented, we make it incredibly easy to connect with major players in the advertising ecosystem. Here's how:

1. Direct Integrations: We offer point-and-click integrations with major advertising platforms like Meta, Google (DV360), and The Trade Desk. This means you can activate your audience segments on these platforms without any complex technical work.
2. Custom Audiences: You can create and export custom audiences based on your unique data, which advertisers can use for highly targeted campaigns.
3. Secure Data Sharing: Our platform ensures that you maintain control over your data, sharing only what's necessary for advertising purposes while protecting user privacy.

By streamlining this process, we help you quickly monetize your data assets through the advertising ecosystem.

Unique Value Proposition

Customer:

What makes our data valuable to advertisers compared to other sources?

Narrative:

Your company's data is uniquely valuable because it offers insights into real-world behaviors and preferences that are hard to obtain elsewhere. Here's why advertisers would be particularly interested:

1. Behavioral Insights: Your data reflects actual user actions and choices, which are more valuable than inferred or declared data.
2. Contextual Relevance: The nature of your service means your data can provide context around user activities, allowing for more nuanced targeting.
3. Scale and Diversity: With a large user base, you can offer advertisers access to a wide range of audience segments.
4. Fresh and Dynamic: Your data is constantly updating, providing a current view of user behavior and trends.
5. Cross-Device Insights: If users interact with your service across multiple devices, you can offer valuable cross-device targeting capabilities.
6. Measurement: Let your advertising drive users to your brand partners and then help the brands measure its effectivness.

Narrative's platform helps you highlight these unique strengths, making it easy for advertisers to understand and leverage the value of your data.

Data Governance and Privacy

Customer:

How does Narrative ensure data governance and privacy compliance?

Narrative:

At Narrative, we understand that data governance and privacy are paramount concerns when building an advertising business. Our platform is designed with these crucial aspects in mind:

1. Data Security: Narrative Anywhere allows you to keep your data within your own infrastructure, ensuring maximum security and control.
2. Compliance Support: Our platform is built to support compliance with major data protection regulations like GDPR, CCPA, and others.
3. Consent Management: We provide tools to help you manage user consent and preferences, ensuring you're only using data that users have agreed to share.
4. Data Minimization: Our platform allows you to share only the necessary data points with advertisers, minimizing exposure of sensitive information.
5. Anonymization and Pseudonymization: We offer features to anonymize or pseudonymize data where appropriate, protecting individual user identities.
6. Audit Trails: Comprehensive logging and audit trails help you track how your data is being used and by whom.
7. Access Controls: Granular access controls allow you to manage who within your organization can access and manipulate different data sets.
8. Data Lifecycle Management: Our platform includes tools to manage the entire lifecycle of your data, including secure deletion when required.

By leveraging these features, you can build a robust advertising business while maintaining the highest standards of data governance and privacy.

Getting Started

Customer:

This sounds promising. What are the next steps to get started?

Narrative:

We're excited to help you unlock the potential of your data assets! Here are the next steps to get started:

1. Initial Consultation: We'll set up a call to discuss your specific data assets, business goals, and any concerns you might have.
2. Data Assessment: Our team will work with you to assess your current data infrastructure and identify the most valuable data points for advertising purposes.
3. Platform Demo: We'll provide a tailored demonstration of Narrative's Data Collaboration Platform, showing how it can work with your specific data and use cases.
4. Pilot Program: We can set up a small-scale pilot to demonstrate the value of our platform with a subset of your data.
5. Full Implementation: Once you're satisfied with the results, we'll work on a full-scale implementation, including setting up necessary integrations and training your team.
6. Ongoing Support: Our team will provide continuous support and optimization to ensure you're maximizing the value of your data in the advertising ecosystem.