Most audience issues don't show up when you define the logic. They show up after activation.
An audience looks right on paper. The filters make sense and the segmentation feels precise. But once it reaches the destination, it's smaller than expected, not targetable, or missing the identifiers that matter.
Nothing is technically broken — it just isn't usable. Audience Builder helps prevent that.
It's a streamlined tool inside Audience Studio that lets you define, size, and publish audiences in one place, with estimated size before you launch.
Why this matters
Audience creation often involves multiple disconnected steps. You define logic in one place, estimate size separately, then publish and adjust if something looks off.
That process slows teams down, especially when audiences are tied to time-sensitive campaigns or specific destinations.
Audience Builder brings those steps into a single, guided workflow so you can iterate before activation instead of after.
What's new: Audience Builder in Audience Studio
Audience Builder introduces a simpler way to create and deliver custom audiences.
Inside Audience Studio, you can now:
- Select a source dataset
- Choose one or more destination partners
- Apply filters using intuitive AND/OR logic
- View an estimated audience size before activation
- Publish and set a refresh cadence
Everything happens in one flow, without switching tools or writing NQL just to test a definition.
Destination-aware sizing
Estimated size is calculated based on your filter logic, the identifiers available in your dataset, and the identifiers accepted by your selected destination.
That means you can adjust your audience before publishing — widening criteria, refining logic, or choosing a different destination if needed.
Instead of discovering after launch that an audience is too small to activate, you can make informed decisions up front.
Who this is for
Audience Builder is designed for teams that frequently create campaign-specific audiences tied to particular destinations, including performance marketing operations, activation teams, and agencies managing multiple accounts.
It's not intended for bulk, recurring audience production workflows. It's built for fast, custom segmentation where speed and predictability matter.
Available now
Audience Builder is generally available to contracted customers. If you're already using Narrative, you can start building audiences today and see estimated size before you publish. You can access it under: My Audiences → Audience Studio